Lend me your ears…and your eyes: Jumping on the fence between blogging and podcasting

by Francis Wooby on May 31, 2010

podcast_iconSo a few weeks ago I threw up a recording of a blog post I was having no luck getting into writing, for a variety of reasons. This got me thinking about changing the W-lister blog to a podcast. It felt like a quicker and straightforward process that still conveyed the point like a written post would have.

Or did it?

There was a notable lack of response to my audio post, leading me to believe that the engagement I seek with readers is reached best through text. Your comments and the conversations they create are pretty much the driving force of the blog, and audio doesn’t seem to be a medium suited to our exchange of ideas.

Or is it?

Perhaps it was just the crude media player I used and its failure to work in Facebook…or some other technological snag stemming from it being a somewhat jury-rigged, impromptu nature of the post. Maybe if I make the W-lister into a more formalized podcast it would set up a more productive channel of conversation.

Or not?…

Point is, I just don’t know if text is preferable to audio or vice versa, so I’d like to experiment with doing both for a while and see where it goes.

Now I don’t like the idea of writing a post that’s more or less a transcript of every audio clip, so I’m certainly not proposing I do the same post twice in two different forms. Instead I”m envisioning more of a hybrid text/audio blog (or audio/text podcast) at times with overlap in the subjects covered, but both also being independent of each other.

So, you are welcome to continue reading and start listening to the podcast; listening to the podcast only, or just reading the blog. You can find both here, at this site (www.wlister.com); and sooner or later you’ll be able to subscribe to the podcast in iTunes.

Whatever the case, I’m eager to continue getting your comments, and keep building these conversations.

Thanks for your time; it’s always appreciated…as is praise and adoration.

{ 7 comments… read them below or add one }

Megan May 31, 2010 at 9:32 am

I listen to the podcasts, but I won’t lie: I prefer the text posts.

Francis Wooby May 31, 2010 at 9:54 am

I completely understand. We all learn and enjoy things in different ways. With social media, some prefer blogs/text, some video, some audio. Then you get into some liking Facebook as an aggregator for everything, some prefering Google Reader. Hell, there are some of us who even like Microsoft Outlook!

Point being, there is enough choice out there to satisfy everyone, and enough tools to make it easy for content producers to try appealing to more than one audience subset if they want to.

I’m happy to have you on board, Megan, whatever train(s) you pick.

Scarborough Dude June 2, 2010 at 9:07 pm

Whoa there buddy! You write: “There was a notable lack of response to my audio post…” but this is a 2-way street eh! I sent 3 replies to your original email with the link- and heard zilch back from you! I feel slighted – either my responses weren’t to your liking, or you simply didn’t care all that much. This is no way to build a listenership- put up ONE podcast and then complain about a lack of response! Many podcasters have been working at this for years with minimal feedback, yet seldom do they complain. You, my good sir, have the nerve to complain right from the start! Hey! If this wasn’t such a public psace, you know what I’d say eh… Ya, that’s right, Mr. W.

Scarborough Dude June 2, 2010 at 9:11 pm

Okay, so I had the wrong podcast- how should I know you’re suddenly podcasting all over the place! Anyway, above comments till hold.

Francis Wooby June 3, 2010 at 5:33 am

Mr. Dude,

Ha-ha! Rightly (and colourfully) said!

I realize that my comments were lacking in context, and a bit misleading. I wasn’t actually concerned about the lack of response; nor should I have been, as you point out. There is a tendency for some jumping into social media to sour and stop before they even really get started because they are so used to instant gratification. The idea of cultivating a show and audience over a matter of years just doesn’t compute. Further, some can’t seem to escape the focus on large audiences, and ignore the value of niche conversations.

To my mind, this is missing the point of social media. Podcasting is not just new delivery systems for traditional broad-scoped video and audio programs that you can already find on radio and TV. Its’ a new tool giving a public voice to those who previously couldn’t afford it.

It’s about very focused content reaching very specific audiences, regardless of geographic location or time constraints–and in the near future maybe even language won’t be a barrier. The potential cultural ramifications of this a fantastic when you ponder them, and it’s exciting to see where it’s going.

So it’s disappointing when you hear complaints from would-be bloggers and podcasters about their lack of audience. Sorry if I came across as one of those, it’s definitely not the case!

Gordon Cameron June 3, 2010 at 7:32 pm

I enjoy both podcasts and written articles and for me the big differences are where I consume them (podcasts on my commute to and from work, blogs not so much) and the fact that I find that I comment more often to written posts. I have commented on several podcasts but I don’t have time to do them when I get to work and don’t often have the inclination to comment when I get home.

Francis Wooby June 5, 2010 at 11:59 am

Agreed, Gord; a person’s interaction with content depends largely on the environment in which they’re consuming it. I think this is all changing, though, as our mobile gadgetry becomes more powerful, allowing us to type, listen to audio, watch video and record and send both all from the same device–quickly, easily, without draining batteries in five minutes, and without making us take out a second mortgage just to buy the thing, and a third to pay the monthly bills on it.

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